WWF-M’s mission is to achieve conservation of nature and ecological processes by:

• Preserving genetic, species and ecosystem diversity;

• Ensuring that the use of renewable natural resources is sustainable both now and in the longer term, for the benefit for all life on earth;

• Promoting actions to reduce, to a minimum, pollution and the wasteful exploitation and consumption of resources and energy;

WWF-M’s ultimate goal is to stop, and eventually reverse, the accelerating degradation of our planet’s natural environment, and to help build a future in which humans live in harmony with nature.

• Scientific field research

• Policy advocacy with government

• Environmental education

• Communications and awareness

• Capacity building

• Institutional support

Conservation issues related to biomes such as forest, marine, freshwater, species and cross cutting aspects including environmental education and policy interventions.

World Wide Fund for Nature (WWF) Malaysia
49, Jalan SS23/15, Taman SEA, 47400 Petaling Jaya, Selangor, Malaysia.

Tel: (603) 7803 3772
Fax: (603) 7803 5157
Email: contactus@wwf.org.my
Web: www.wwf.org.my